Smartphones have become an integral part of our lives. From gathering study material to using it as a source of entertainment or simply connecting with the world, there’s nothing we can’t do on our mobiles. This is one of the biggest reasons why 6.6 billion global mobile users in 2022.
Since there are a plethora of mobile users, it only makes sense to take full advantage of this exposure. Apart from using smartphones as a source of entertainment, people are now increasingly using them to shop online, adding to the growth of mobile commerce. This means more and more people are now investing in mobile marketing and creating a wide range of apps that tap into various industries, such as gaming apps. If you’re looking for an excellent mobile game app development company, try Trango Tech.
Keeping in mind that there are just over 8 billion people worldwide, global smartphone users are expected to hit 6.8 billion by 2023. That’s about 85% of the total population. So, what exactly do they do on their mobiles all day long?
Well, they explore different apps. Crazy right? Let’s look at the most popular apps worldwide of 2022 that you must try if you haven’t before the year ends.
1. TikTok – 656 Million Downloads
Whether you’re a Gen Z, Millennial, or Gen X, there’s not a chance that you don’t know about TikTok. TikTok has become one of the most popular apps to date all around the world. This app quickly gained popularity during the COVID’19 pandemic since there was a lockdown worldwide, and everyone was searching for new sources of entertainment.
Shortly after the app gained immense popularity, it was the most used app for entertainment and became a source of income for many. Here are some features of the app:
- Creating and uploading short videos
- Wide range of in-app editing options
- Plethora of filters and effects
- Quick and easy sharing of videos on social media platforms
- Following various accounts that you like the content of and getting notified on new videos
2. Instagram – 545 Million
Instagram is an ideal platform if all you want is to share thoughts and ideas across social media using videos and photos. Unlike TikTok, Instagram has been around for quite a while now and gradually gained popularity. Launched in 2010, this social media platform has more than 1.4 billion monthly users and was acquired by Facebook two years ago.
This platform can be an amazing marketing tool when used right, which is why many big brands use it. Marketing and engaging with audiences via Instagram Lives, stores, and IGTV is now very popular – and ever since Instagram launched Reels, this platform is now a direct competitor of TikTok.
Here are some features of the app:
- A wide variety of photo filters
- Posting of images and videos only
- Adding the best stories as “highlights.”
- Live broadcasting
- IG TV for videos
3. Facebook – 416 Million
There’s hardly anyone in the world who doesn’t know what Facebook is. Invented in 2004, it has become an ideal platform for those who want to connect with family, friends, and other people with similar interests.
Facebook has more than 2.9 billion active users with 416 million downloads in just a year. From connecting with long-lost friends and keeping in touch with people you can’t meet regularly to checking up on loved ones every now and then, Facebook is a great platform to stay connected.
Facebook has also become a famous social media platform for business advertisements since it helps you create an organic and genuine customer base. Here are some features of this app you should know:
- Posting texts, pictures, and videos on feed and stories
- Searching and connecting with people
- Suggesting connections with similar interests
- Commenting and reacting to other’s posts
- Communities and groups with varying interests
4. WhatsApp – 395 Million
There’s hardly any soul on this planet that doesn’t know or hasn’t used Whatsapp to date. WhatsApp is a messaging service that allows users to chat via texts, voice calls, and video calls using internet data. This allows users to easily connect with friends and family living across the border without paying hefty phone network charges.
WhatsApp was launched in 2009 and acquired by Facebook in 2014. Since its existence, it has surpassed more than 1.5 billion users worldwide and continues to grow as you read. While it’s a great convenience to use the WhatsApp group to chat with a number of people, the only downside is that it’s capped at 250 participants.
Some prominent features of this app include:
- Chatting with people individually or in groups
- Voice calls to a single person or groups
- Video calls to a single person or groups
- Sharing live locations, documents, videos, contacts, and more
- Sending and receiving money
5. Telegram – 329 Million
Another popular apps with a pretty similar objective to WhatsApp is Telegram. This is also a messaging app that allows you to share videos, photos, and other documents. However, one primary difference that can now set them apart is that Telegram is now also a popular business platform that allows businesses to use it for marketing purposes.
Telegram has more than 500 million active monthly users that also support hashtags and mentions with cross-platform availability. This is primarily how and why it’s convenient for large organizations and businesses. Users can create colossal public and private channels with as many as 200,000 participants.
Some prominent features of this app include:
- Photo editing before sharing
- Self-destructive messages
- Conversation locks
- Public and private channels/groups
- Editing messages sent already
6. Snapchat – 327 Million
Snapchat is an app that’s mainly popular amongst young people aged 34 and under. Ever since it was introduced in 2011, since then, it has been downloaded more than 200 million times. Snapchat is a multipurpose app that can be used for business and fun since it allows users to create instant videos and pictures with hundreds of filters and customization options.
Snapchat is particularly popular amongst businesses since it allows them to make and share ads specific to their target demographic. The ads can be transmitted based on location, age, etc. Here are some features of the app you should know:
- Take pictures and record videos
- Lenses, filters, and many other effects
- Offers security and privacy
- Disappearing messages, pictures, and videos
- Screenshot notifications
7. Spotify – 203 Million
Music helps bring people together, and Spotify is a real-life example. It has become one of the most popular apps for listening to your favorite music from artists all around the world.
Launched in 2006, the app captured the market slowly and steadily. It has more than 320 million monthly users and 144 million premium subscribers. Spotify allows you to access songs from around the world and create custom playlists, like favorite songs and a wide range of podcasts.
While the app can be used for free, premium subscribers can enjoy an ad-free version of the app to have a seamless experience. Here are some other features of the app too:
- Listen and share songs
- Private listening
- Customized playlists
- Updates on live gigs
These apps have been the most popular throughout 2022 and haven’t missed out on the top 10 spots. But will these apps maintain their spot in 2023, or can we expect some new apps to take over?
If you have an idea that can take the world by storm, get in touch with Trango Tech. It’s one of the most reliable and competent mobile application development services that can take care of all your needs.
If you’re interested to learn more about Trango Tech, visit their website today!
Junaid Mohsin is a marketing enthusiast who’s been a part of the industry for almost a decade. He has worked for many sectors, of which his most brilliant work has been for tech companies. As a marketing expert, he loves sharing his view on the top trending apps to help readers learn about market trends.