Home Technology What is Guest Posting & 5 Ways to Find Guest Blogging Opportunities

What is Guest Posting & 5 Ways to Find Guest Blogging Opportunities

by Mack G
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guest blogging opportunities

Guest posting: how do you do it?

What is the best way to write a guest article?

There are probably many questions you have about this topic. I’ll answer them all plus many more. Before I teach you how to guest post and what it can do for you, I’d like to explain what it is.

Guest posts: what are they?

Publish an article on someone else’s website as a guest post (or guest posting).

Write For Us Technology

It’s that simple.

The purpose of this is to build their own brand awareness and drive traffic back to their own website (also called referral traffic).

Goals for Guest Blogging

The first thing you need to do is decide what your goals are for guest blogging. To determine the right blogs to submit guest posts to, it is important to know this goal ahead of time. Guest blogging usually has three main goals.

Establishing yourself as an industry authority.

The goal is to increase website traffic (exposure).

It is important to build backlinks to your website (although Google frowns on this).

It is possible to accomplish all three of these things by writing on the top blogs with the right kind of content.

You will want to find blogs with a wide and engaged audience if you want to accomplish either #1 or #2.

You need to identify blogs with high root domain authority if you just want to accomplish #3. Tools like Ubersuggest can be used for free to check this.

In order to submit guest posts to the best blogs, you must identify your goals in advance.

The Best Way to Find Guest Blogging Opportunities

Finding guest post opportunities is the first thing you should do. The main goal of guest posting is to find sites related to your niche or industry. The following criteria should be met when searching for blogs:

Your niche/industry is the focus of the content

Blog readers will be interested in your industry

The blog has engaged readers (posts have been shared on social media and commented on).

A blog owner who is active on social media will advertise your work on their site.

For example, if you are a seed seller, you should search for gardening blogs with graders as readers. You can find the right kind of guest post opportunities by following these tips

Google Searches

When looking for guest posting opportunities, Google is the best place to start. Here are some keyword searches you can use to find blogs that accept guest posts. You can replace keyword with industry-specific keywords.

keywordsubmit a guest post

keyword “guest post”

keyword “guest post by”

keyword “accepting guest posts”

keyword “guest post guidelines”

A search for guest post guidelines, guest post submissions, or actual guest posts on a blog should lead you there.

Featured Guest Bloggers

Do you know any prolific guest bloggers in your field? Reading enough blogs in your industry (which you should) will reveal some of the same names that appear in guest posts.

The top marketing guest bloggers include Neil Patel, Jeff Bullas, Mark Traphagen, Tony Right, Jenny Halasz, Brian Harnish, Kevin Indig, Adam Riemer, Robyn Johnson, Benji Acciola, Kevin Rowe, Anna Crow, and Kirk Williams.

You can find prolific guest bloggers in your industry by searching Google for their names plus the phrase “guest post by”. By doing so, you will be able to see all of the sites on which these guest bloggers have contributed. They should also be good places for you to guest post. It would be a bonus if you knew a guest blogger in your industry who could introduce you to the blog owners on whose blogs they have guest posted.

Backlinks of competitors

If you have ever pulled up a backlink analysis of a competitor during your SEO campaign, chances are one or more of your competitors have guest posts linking to their website.

Check the backlinks of your competitors to see if they’ve written any blog posts using tools like Open Site Explorer.

A Google search can be helpful if you don’t find any.

link:domain.com -domain.com “guest post” (replacing domain.com with your competitor’s domain) which should reveal sites that a competitor has written for.


link:thinkdataanalytics.com -dataflareup.com “guest post”

Social Searches

Social networks are very popular among bloggers and guest posters. Twitter is the easiest to search, so run a search there for “guest post” to find out what’s being tweeted about guest posts in your industry. Follow the links to find out which blogs accept guest posts.

Look for guest blogging opportunities

Do you need more keyword search ideas or just a list of different guest posting opportunities?


Last but not least, there is My Blog Guest, a community of guest bloggers. You can sign up for free and search for blogs that accept guest posts. If you’re interested in guest posting on a particular topic, you can post your own information to let blog owners know!

Guest blogging: How to prepare a pitch

It is important to note that we do not simply jump from finding guest blogging opportunities to contacting the blogs. In order to propose a guest post for a site you just discovered, you need to do a few things first.

Get to Know the Blog’s Content

The key to finding out what the content of your target blog is is to get to know it. When searching for guest posts opportunities, you know they have content about the keyword you searched for. However, you need to know even more about that content, such as…

Are they writing for beginners, intermediates, or advanced)?

Do they write for a specific audience? You will want to write a guest post for a blog whose audience is businesses rather than general consumers if your business is B2B.

Can you tell me what type of content they write? How much time is spent on general concepts and how much time on specific, detailed tutorials? Lists are popular with them?

Check Out Other Guest Posts

There may be guest posts on a blog, but do those posts do well? Does the site’s owner’s blog receive as many comments and social sharing as guest blog posts? If your goal is to gain authority or increase traffic back to your website, you may not do so well if the audience is only interested in the blog owner.

Check out the guest bloggers

Guest posts from certain types of people are more likely to be accepted by certain blog owners. Find out if the guest bloggers are other bloggers, freelancers, consultants, business owners, etc., by reading their bios. When you introduce yourself to the blog owner for your pitch, this will be crucial. Read more about SEOmoz’s guest posting outreach study to learn more about the success rates.

Find Out What Posts Do the Best

It is important to pitch the blog owner with topics that will appeal to their audience in order to ensure that your guest post is accepted. Look at the following sites to see what social media posts have been popular to get some good ideas of topics for the blog.

Oktopus: Oktopus tracks and reports on your social media performance.

Digg: This will show you the blog posts that have received the most amount of Digg votes.

Buzzer: Buzzer schedules your social media posts and provides data and analytics.

Get to know the blog community

The blog owner will be more likely to accept you as a guest blogger if you get some recognition first. If you want to do this, take a week or two and comment on their latest posts. Don’t forget to include the blog owner’s @username when sharing those posts on Twitter. As a result, you won’t be a stranger when pitching your guest post.

Guest blogging: When to pitch

There are certain things you should take advantage of when you have a golden opportunity to pitch a guest post. The following are some of them.

When a blog mentions you in one of its posts or on social media (Twitter, Facebook, Google+, etc.)

Your business, your product, or your company is mentioned in a blog post

Guest posts are specifically advertised on the blog

In the event that a new guest post is published on the blog

Pitch Best Practices for Basic Pitch

If you want to pitch a guest blog post to another blog owner, here are a few things you must include.

Check out the guidelines

Be sure to read the guest posting guidelines, if applicable, before contacting the blog owner. Do you need to pitch an idea or submit a full post? How should it be formatted? Would they like you to create an account and enter it into WordPress? Before contacting the blog owner, you should know all of these things.

Create a personalized email

My preference is to avoid emails that begin with “Dear Sir or Madam,” “Dear Webmaster,” “To Neil Patel,” or simply “Hi.”

The blog you are targeting for your guest post should contain the name and contact information of the owner.

It may be hard to find, but it’s more than likely on the blog’s about page or one of its social media accounts. Start the email by finding it and using it.

Who Are You?

Remember the part about seeing who guest posts on your target blog? The blog owner may be strict about allowing guest posts only from other bloggers.

As you may have noticed, most guest bloggers are themselves bloggers. If you are a blogger yourself, please introduce yourself. If you focus on your blogging skills first, you can always be a business owner on the side.

Guest blogging: Why You Should Do It

Make sure you include your reasons for being a guest blogger in your pitch. Including a few links to your own blog posts is a good idea. Make sure you choose posts that have a decent amount of social engagement so your potential value can be seen by the blog owner.

A Guide to Pitching Guest Posts

To help the blog owner choose a topic, if the guest post guidelines ask for a topic idea, pitch a few different options based on your research of previously popular posts.

The Best Way to Submit a Guest Post

When it comes to guest blogging, one of the most common questions is whether you should use your best content for your own blog or for your guest posting. Submitting your content to a quality blog will determine how successful it is.

You should write your post similarly to the blog if it only has 900+ words with screenshots. You should also keep your posts (again) to 500 words or less with one image if the blog has only 500 words or less posts. Here are some other tips to make your guest post awesome.

It’s Not About You

It is important to remember that a great guest post isn’t about your business, products, or services. The purpose of guest posts should be to provide valuable information, not to advertise.

Your author bio should contain information about your business and related items. The majority of your post should be focused on something other than your business, with occasional mentions, stories, or examples to illustrate points.

Use the same formatting as the site’s posts

Examine the posts on the blog you are targeting. How many headers, bolded text, images, quotes, or other special formatting do they use? You should make sure your post matches other posts on the site in terms of elements.

Include Internal and Source Links

Add a few internal links to some of the blog owner’s posts to demonstrate your knowledge of their work. Google site:domain.com intitle:keyword is the easiest way to do this.

You can then link to that post from your post if it contains the keyword you are targeting. If you mention any specific products, books, etc., please link to them (assuming they are not self-promotional).

Include a Call to Action for Comments

At the end of your amazing guest post, be sure to include a call to action for comments. The more discussion your post generates, the better!

What Makes a Great Guest Bio?

Guest blogging (for you) will be largely determined by your guest post bio. Generally, this is the only place where you should link back to your website, blog, product, service, book, etc. Your guest blogging goals will determine what you write in this section.

Time needed: 30 minutes

Crafting a Guest Bio Steps

Include a link to your website.

Getting good backlinks is as simple as including your target anchor text in your bio and linking back to your website.

Develop a landing page tailored to the audience.

You might want to consider where you want your traffic to go if you want to drive traffic back to your website. You might want to send traffic to a custom landing page or a page about a specific product/service based on the subject and audience of your guest post.

Include social profiles

If your goal is to increase followers of your social accounts, do this by adding a line to the end of your bio that says something like, “Follow me on (insert your top social network and link here).”

Create a concise, descriptive bio.

Explain why you are qualified to write a guest post based on your background and experience. Readers may be interested in your current job or projects.

How to Be the Best Guest Blogger

Make sure you promote your post within your own audience, especially if you hope to become a regular blogger or simply want to brag about how great you are. If you send new readers their way, the blog owner will be delighted.

Don’t forget to respond to comments and questions left on your post. If you’re trying to build authority in your field, that will be a big help.

Blog Guest Bloggers: How to Find Them

Last but not least, remember that guest blogging is a two-way street. Maintaining your own blog content while guest posting on many other sites is challenging.

Invite the blog you wrote for to write a guest post for you as well. By keeping your own blog’s content fresh, you can gain insight into your audience, and hopefully get new readers from your guest blogger’s community. This is a win-win situation!


A great way to leverage the success of popular blogs in your industry is to guest blog on reputable sites. A compelling pitch that shows your value is necessary to get a spot on a guest blog.

Your content marketing campaign can include many strategies, including guest blogging. Our agency can help you shape or track your content marketing methods.

How do you use guest blogging to promote your business online? Do you have any other suggestions for businesses looking to increase their guest blogging success?

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