There’s a secret supply chain working behind the scenes of every e-commerce platform. Before products and goods are transported from warehouse to distribution center to customer, an intricate network of applications moves information between touchpoints. The vehicles driving this invisible supply chain are application programming interfaces (APIs).
This type of software serves as the means of communication between two different computer programs. For example, an API makes it possible for consumers to move seamlessly from reviewing their online shopping carts to checkout. Another API enables payments to be made by communicating to the customer’s bank or credit card provider.
APIs are one of the main reasons why e-commerce is so convenient and easy for shoppers. Without them, every individual action involved in the online shopping process would be much more involved and so complicated people would be discouraged from attempting it . Technology professionals working in this space need to be aware of how they work and what types of advantages they provide.
Implementing the right APIs into your operations can help streamline the customer journey even further and give your business an advantage in the marketplace. For example, you can use them to provide more information about products on your site, organizing them by categories, so customers always find exactly what they need. If you want to learn more about how APIs work and all the advantages they can provide for your business online, take a look at the accompanying resources for all the details.
Infographic created by commercetools