The recent covid pandemic has adversely impacted almost every sector with lockdowns and other preventive measures in place. However, the cinema industry remains one of the worst-hit industries! With people no longer leaving their houses, the industry faced a severe downfall for over a year.

However, now that things are getting normalized, it is about time the cinema industry takes effective measures and makes efforts to restore the old glory of cinema. Adopting advanced technologies is key to this endeavor, and SAP S/4HANA Cloud is an ideal solution for the purpose. 

Continue reading how SAP S/4HANA Cloud can help transform the cinema industry for good.

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What is SAP S/4HANA Cloud?

SAP S/4HANA Cloud is one of the leading enterprise resource planning or ERP solutions available in the market. This suite of different business applications allows businesses to plan their resources and suit the organizational requirements with the utmost efficacy. 

The solution was initially launched in 2017 for a new generation of businesses operating in this digitized environment. The cloud infrastructure of SAP S/4HANA Cloud enables users to enjoy seamless access to data, aiding in boosting their efficiency. 

Apart from that, other notable offerings of this solution include artificial technology, predictive analytics, machine learning, and in-memory technology. Bringing together the competencies of these technologies helps businesses boost their efficiency and generate extensive results with minimal effort.

Using SAP S/4HANA Cloud in the Cinema Industry

Businesses associated with the cinema industry need to make efforts to connect with customers and understand their needs and expectations. In addition, they also need to deliver an unmatched customer experience with solutions tailored to cater to their needs. All of that can be possible with a robust solution like the SAP S/4HANA Cloud. Thus, let’s check out some business value using the potential of SAP S/4HANA Cloud.

Sentiment Analysis and Social Listening 

Every business in the digitized environment is now focusing on enhancing their customer experience to enhance customer loyalty and retention. While multiplexes are a big selling point for the cinema business, one still needs to make efforts to enhance customer experience. This is the tried and tested way to drive repeat business from customers. 

You need to make your customers feel cherished with little things such as offering valet parking and greeting them by name. These little things can go a long way in terms of enhancing customers’ experience. This is where the predictive competencies of SAP S/4HANA Cloud can come in handy. 

You can use the solution to determine patterns in customer behavior and snake anticipations across varied data sets. This includes everything from social media analysis to customer calls in call centers.    

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Segmentation and Targeting of Customers 

SAP S/4HANA Cloud is the ideal tool you need to gain a greater insight into customer preferences and behavior. The data generated from customers can be used to listen to the customers and determine what they want or expect from your business. Thus, this allows you to target your marketing campaigns and generate an increased response rate. 

Knowing the type of movie your customer prefers or even the snacks they consume when watching a movie can go a long way. For instance, some customers might prefer caramel popcorn over other snacks. Thus, you can use this information to lure customers in when they look for movie tickets and convince them to book the ticket at your cineplex. 

This is where the predictive capabilities of the SAP S/4HANA Cloud solution come in handy. The solution allows you to segment your marketing campaigns based on the customers’ preferences. For instance, suppose you have the information that specific customers are big fans of the Star Wars franchise; you can use this information to offer them specially curated Star Wars packages. This will undoubtedly help boost the sales of the business.        

Omnichannel Engagement

The omnichannel engagement has proved itself to be a highly effective way to boost revenue generation for most businesses. This gives you the flexibility to sell and market your offerings across varied channels. 

With SAP S/4HANA Cloud, you can decide on the fee structures, sales channels, and sales permission. This gives you better control over the ticketing system and creates a robust brand image. In addition, one can even leverage the integrated premium functionalities offered by the solution, tap into additional revenue sources, attract new customers, and enhance relations with existing customers. 

Social selling has become a highly lucrative way to win over customers, and SAP S/4HANA Cloud allows you to leverage social media platforms for the same. You can even provide customers with rewards based on their purchases and encourage them to make further purchases. 

Reduce Cost

Cost is the most important factor of all that directly impacts the profit generated by the business. Numbers suggest you can reduce your cost by upto 31% with this robust solution. Even in the early stages of adoption, the SAP S/4HANA Cloud solution can help you bring down costs to a great extent. 

Thus, integrating SAP S/4HANA Cloud with your technology landscape can help you meet your technological requirements. This way, you can gather more data from the ticketing processes and the same to your advantage. In addition, the flexibility and scalability offered by the SAP S/4HANA Cloud solution will help you get enhanced visibility of ticketing and customer data. 

Thus, your staff can use this information to deliver a more personalized experience to your customers and remain readily available for them. Meanwhile, SAP S/4HANA Cloud will integrate the back end and front end to give you real-time information on your remote device. 

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Final Thoughts

The digitized business environment of today requires businesses to generate insights, remain adaptable to changes, and boost engagement with customers. SAP S/4HANA Cloud has the potential to make all of that possible as the solution was explicitly designed to serve such purposes. Thus, get started with your SAP HANA migration and stand out in the cinema industry before your competitors.

Author

Steve Carter is an SAP professional providing consulting services for SAP S/4 HANA solutions to his clients. With a knack for technology, he loves to write on the latest SAP developments and share his knowledge with the readers.

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