Video is a very powerful tool that can also work great to help your e-commerce business. When you want to use video then Youtube is essential since it is the second largest search engine after Google. People are on Youtube to help them solve problems and even just for entertainment in place of regular TV. Tapping into this resource can help your e-commerce business make much more money.
Getting traffic is one of the biggest challenges for an e-commerce store. Youtube can be a great tool to be able to send dedicated traffic to your store with motivated buyers. You just need to be able to use Youtube the best possible way. In this article, we will go over several of the ways that you can be using Youtube to help grow your e-commerce store.
1 – Optimize the channel
Before you start making lots of content for the channel, you should make sure that you have your channel optimized. This is so that people coming to your channel will know what it is all about immediately.
It starts with having a good banner that is interesting and conveys some basic information. You can make a good banner design online that has an engaging picture that fits the dimensions and also add some text to let viewers know when new videos are published.
The about tab should also be filled out well. Make a description of the channel that helps viewers understand that to expect if they subscribe. Underneath, you should add some links to your social media accounts, but, more importantly, also to your e-commerce store.
2 – Create engaging content
The point is to have people go to your e-commerce store and hopefully make a purchase. However, that doesn’t mean that your content should be a series of commercials for your products. People are not on the platform to watch long-form commercials.
What you should do instead is create engaging and helpful videos that people want to watch. Within those videos you can mention your products and how people can buy them but the point should be to provide content that people want first.
For instance, if your products are running shoes, then make videos on running with tips for certain things. You could make a video about trail running and then mention that your trail running shoes are good for the conditions that they’ll face on the trails.
3 – Create good calls to action
Although your ultimate goal is to have people spend more money at your e-commerce store, you need to have some other more immediate goals. Then, you will need to encourage the viewers to do what’s next in order to achieve these goals. An example of this would be to sign up for an email list.
Building a list is important so you’ll need to use your videos to get people to sign up. A good call to action is to mention during the video what the benefit of signing up for the email list and then give them the information they need to go and sign up.
